Zenro

This project focused on repositioning Zenro, an early-stage stress monitoring product, after identifying that a direct-to-consumer approach lacked credibility due to limited testing, development-stage technology, and no established brand trust.

We reframed the challenge around trust and shifted fully to a B2B strategy, positioning Zenro as a clinically informed tool introduced through healthcare professionals rather than marketed directly to individual consumers.

My role involved researching healthcare-focused target audiences through surveys, interviews, and focus groups, shaping Zenro’s brand story, visual direction, and product design based on the prototype, and contributing to a rollout strategy centered on credibility, clinical partnerships, and long-term adoption.